Consumer’s Victory Pledge (1942)

The following is from Make and Mend for Victory which was published in 1942 during World War II.  During this time consumers were encouraged to conserve resources – including household goods and clothing.

Consumer’s Victory Pledge:

“As a consumer, in the total defense of democracy, I will do my part to make my home, my community, my country ready efficient strong.

I will buy carefully – I will not buy anything above the ceiling price, no matter how much I may want it.

I will take good care of the things I have – and I will not
buy anything made from vital war materials which I can get along without.

I will waste nothing – and I will take care to salvage
everything needed to win the war.”

Consumer Division,

Office of Price Administration

It’s up to you to keep the home fires burning, to see that you and your family stay easy-on-the-eyes.  Fortunately you can be patriotic and pretty both. It’s easy to teach an old wardrobe new tricks, to resurrect the skeletons in your closet and bring them up to date. Come on, take those old knockabouts and turn them into knockouts, keep that glint in Uncle Sam’s eye and still do your
stint towards Victory!

Make and Mend for Victory includes many ideas on how to re-vamp and re-use clothing.  I’ll be posting some of the ideas from this book here on the Vintage Info Network.  Sign up for our Newsletter and I’ll let you know when new vintage stuff is posted!