Trushay Beforehand Lotion Vintage Ad (1949)

“For every woman who leads a double life…” it says on the top of this ad from 1949.  That is OVER 60 years ago….yet many of us women could still relate to this.

The text from this ad is below.  It certainly gave me a few chuckles – Enjoy!

For every woman who leads a double life…

Helpmate you! It’s holiday time – and you’ve extra cooking, extra scrubbing, extra dishes to do! Now, more than ever, your hands are in hot, soapy water. But, you don’t want them rough and kitcheny-looking.  For when festive moments come, it’s…

TRUSHAY…the “beforehand” lotion…guards your hands even in hot, soapy water!

Fashionplate you! And you want your hands lovely as your newest gown! Soft and smooth – not dry or chapped.  That’s why Trushay is a must for you. Read how this unique “beforehand” lotion guards hands while you work – keeps them soft as a model’s.

LUXURIOUS, VELVETY TRUSHAY —yes, it’s beauty-designed for you! You and every woman whose hands are in and out—in and out—of hot, soapy water. “Beforehand” Trushay—a new idea in hand care. A lotion so oil-rich you put it on BEFORE doing dishes or light laundry—and it protects your hands right in the hot, soapy water! Actually helps prevent its drying, roughening damage. Softens and smooths—keeping your hands attractive for holiday glamour moments.

Cherish your hands with Trushay —begin its fabulous “beforehand” care today. And remember, Trushay leads a double life, too! It’s marvelous “beforehand”—and it’s a wonderful lotion to use any time. So have a bottle on your dressing table, as well as in your kitchen. Use Trushay as a softener, a body rub, a powder base. Smooth it on before you go out in wintry weather. Creamy Trushay makes your skin much softer—and guards against painful, ugly chapping.

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